Where your journey starts.

We get it – bike shops can be intimidating places for some people. Lots of high-tech gear, cool people, and the feeling that you’re being judged if you don’t know your SPD from your AXS.

Not at the Ride Rotorua Store. Originally known as Ride Central, we’ve been Rotorua’s friendliest face for Rotorua cycling for over a decade, and the crew here know well that it’s not about bikes, it’s about the riders. At our bike shop, we do more than just selling bikes; we create cycling experiences!

From helping you choose the perfect Trek or Yeti bike to providing expert repairs and maintenance, our dedicated team is here for every step of your cycling journey. We offer personalized fittings, accessories, and gear to ensure you ride comfortably and confidently.

Whether you’re hitting the trails or cruising the streets, We’re committed to supporting your passion for biking and making every ride unforgettable!

Customer focus is at the heart of everything we do. We believe in building lasting relationships with our riders, offering personalized service and expert advice to meet your unique cycling needs. Your satisfaction is our top priority, and we’re dedicated to ensuring every visit is a positive experience.

Ride with us, and feel the difference!

The Team @ Ride Rotorua Store